Social Media Marketing in 2016 Webinar

The way you advertise is changing rapidly. Television, radio and print are being augmented – if not replaced – by blogs, Facebook, Instagram and customer-generated content. However, the laws and regulations regarding false, misleading or deceptive advertising still apply, even to social media.

The Federal Trade Commission (FTC) provides the precedent and regulatory expectations about what is appropriate in advertising across all media. To avoid risks of consumer class actions and governmental investigations of social media advertising claims, lawyers, marketers, ad agencies and compliance managers must be aware of these guidelines.

Attend this webinar to learn about the regulation of social media and what the FTC expects from companies engaged in social media marketing.

View a recording of the presentation.

What You Will Learn

This informative program covers the following topics: 

• a practical overview of advertising and marketing practices, and the rise of social media in promotional communications 
• what constitutes "deceptive" or "unfair" advertising or marketing practices and the role of the FTC 
• the FTC's regulation and guidance on social media advertising 
• key risk management takeaways

Presenter

• Anthony E. DiResta  |  Partner, Holland & Knight

Continuing Legal Education

Holland & Knight will make all reasonable efforts to seek CLE credit for this program in states with an MCLE requirement. Holland & Knight is an approved provider in California, Georgia, Illinois, New York and Texas. In certain instances, some programs may not be awarded CLE credits because of content, delivery or jurisdictional restrictions. For New York-barred attorneys, this program's format qualifies for CLE credit for transitional (newly admitted) attorneys and experienced attorneys.