"Consumer Survey Fails Reliability Test and Results in Dismantling of Massive Verdict, By Julian L. Bibb IV, INTA Bulletin

Following a verdict of willful trademark and trade dress infringement, defendants were granted a new trial after a federal district court in Illinois ruled the original trial "fundamentally unfair," primarily due to the admission of a flawed consumer survey.

Waller's Julian Bibb IV discusses the case in detail, explaining the aforementioned survey and the circumstances leading to this massive reversal.

Go here for the full article in INTA Bulletin.