Federal Trade Commission Cracks Down on Selling Sensitive Location Info; Restricts Use of Consumer Data for the First Time
Data privacy and cybersecurity attorneys Bess Hinson-Greenspan, Haylie Treas and Brandon Lewis co-authored an article featured in Pratt's Privacy & Cybersecurity Law Report discussing the Federal Trade Commission's (FTC) recent crackdown on the sale of sensitive location information. The article highlights the FTC's first-of-its-kind enforcement actions against Mobilewalla Inc. and Gravy Analytics Inc., emphasizing the heightened regulatory scrutiny on the collection and sale of location data without consumer consent. The authors detail the FTC's mandates for comprehensive privacy programs, data deletion and restrictions on data use, saying it's critical for companies to understand and comply with data protection laws to mitigate legal risks and protect consumer privacy.
The authors also published a Holland & Knight alert on this topic.
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