Nike Opposed the Registration of Air Jump in the Superintendence of Industry and Commerce

Intellectual Property attorney Danilo Romero Raad was interviewed by Asuntos Legales for an article discussing a trademark dispute between Nike and Air Skate & Air Jump Corp. in Colombia. Air Skate & Air Jump Corp. filed a request before the Superintendence of Industry and Commerce (SIC) to register the Air Jump trademark to distinguish certain products. In response, Nike Innovate C.V. filed an opposition arguing that the Air Jump trademark is similarly confusing with the Air family of trademarks. After analyzing the case, the SIC concluded that although both trademarks have a certain similarity, each trademark has original elements that avoid the risk of confusion. Therefore, it declared Nike's opposition untenable.

"The SIC finds that the trademarks are similar due to the combination of words. However, when analyzed, it can be seen that they can coexist with the graphic elements," said Mr. Romero.

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