Rachel Gartner

Rachel Gartner is a public policy attorney in Holland & Knight's New York office. Ms. Gartner has extensive experience providing strategic advice on food, dietary supplements, cosmetics and other U.S. Food and Drug Administration (FDA)-regulated products. In addition, she advises on related advertising and intellectual property (IP) matters to major corporations, midsize companies and startups, as well as other publicly traded and privately held businesses. Ms. Gartner collaborates with companies at every step of the product development process to evaluate ingredients, formulations and assess potential risks based on current and emerging FDA policy.

Ms. Gartner's clients develop, manufacture and market a broad range of products, including food, beverages, nutritional supplements, cosmetics and consumer products. She routinely counsels companies with FDA-regulated products as they navigate product classification, market entry and claims substantiation. She regularly advises on best practices for advertising and marketing, including social media-based, influencer engagements and product testimonials. Ms. Gartner's experience, knowledge and perspective on the entire product life cycle enable her to deliver valuable, practical insights that account for clients' unique objectives and tolerance for risk.

When product complaints, commercial disputes and regulatory challenges arise, Ms. Gartner is a strong advocate for her clients' interests. She regularly responds to governmental inquiries and competitor challenges on behalf of her clients and works with litigation colleagues to address disputes arising under the Federal Food, Drug and Cosmetic Act (FD&C Act), Federal Trade Commission Act (FTC Act), Lanham Act, and similar legislation and regulations.

In addition, Ms. Gartner works with food, health and wellness companies to help ensure compliance with relevant federal and state marketing and advertising regulations, Federal Trade Commission (FTC) standards for substantiating marketing claims, and requirements of the National Advertising Division (NAD) of the Better Business Bureau.

Prior to joining Holland & Knight, Ms. Gartner was a public policy attorney for a global law firm in its New York office.