Building Athletes as Global Brands: Managers' Role in Boosting Clients' Marketability and Revenue

Entertainment and Sports Law attorney Kate Ferrara will be a featured speaker during a Social4M seminar exploring how managers and counsel can use effective branding to elevate professional athletes into global icons. The conversation, also featuring National Basketball Association (NBA) athlete and executive Kiki VanDeWeghe, will cover how athletes' on-court performance and personal narrative can shape their brand potential and how agents and managers can collaborate on a cohesive brand strategy. Ms. Ferrara will additionally comment on the legal aspects of athlete branding, in particular the importance of a supportive team environment that fosters successful career management, as well as the financial dynamics of branding and the need for athlete education in this arena.