Developing a Metaverse Strategy

Holland & Knight attorneys Paul Bond, Sara Schretenthaler Staha, Da'Morus Cohen and Jacob Schneider hosted a webinar discussion exploring high-level core strategic issues for metaverse engagement. The metaverse is the new frontier of the digital age, with both commercial and industrial applications. As virtual reality (VR) and augmented reality (AR) technology dramatically improves, companies are investing in immersive new experiences. Virtual worlds can serve as offices, points of sale, performance spaces, digital art auction houses, classrooms, training facilities, and even digital twins of factories and industrial equipment.

Topics covered

• how to align metaverse engagement with ESG (environmental, social and governance) priorities
• negotiating the purchase of virtual properties, including understanding the public policy and regulatory issues surrounding virtual currency and blockchain technology
• conducting metaverse lending, both secured and unsecured
• understanding the role of non-fungible tokens (NFTs) and establishing rules of the road for NFT contracts
• implementing labor and employment law protections for companies that conduct business or train in the metaverse
• developing strategies for compliance with advertising disclosure laws in virtual worlds
• protecting brands, copyrights and other intellectual property in the metaverse
• embedding privacy-by-design in metaverse applications