Virtual Reality: Upcoming Legal Issues for the Hospitality Industry

Data Strategy, Security & Privacy Partner Paul Bond published an article in Hotel Business Review about the potential uses of augmented reality (AR) and virtual reality (VR) in the hospitality industry. Facebook's rebranding as Meta represents one prominent example of how the term "metaverse" is gaining traction, and many companies, including hotels, are looking for ways to bring consumers closer to it. For example, hotels can utilize the metaverse to allow guests to check in via AR or VR, preview rooms ahead of time, connect with remote colleagues and more. However, with the rise of these tools come several legal issues to consider. In this article, Mr. Bond discusses issues surrounding safety, accessibility, civil rights, privacy and data protection, consumer protection and franchising.

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