Antitrust Issues to Watch Amid Google Ad Tech Trial

Antitrust attorneys Ryan Kocse, Rachel Marmor and Caitlin Saladrigas co-authored an article for Law360 dissecting the U.S. Department of Justice's (DOJ) antitrust trial against Google over its digital advertising dominance. They argue the case could set a precedent for tackling monopolistic practices in the industry, emphasizing the importance of the trial's exploration into Google's acquisitions and potentially exclusionary practices. According to Mr. Kocse, Mr. Marmor and Ms. Saladrigas this trial not only highlights Google's strategic moves to maintain its market share but also underscores the broader implications for future regulatory actions and the need for a nuanced understanding of digital market dynamics. The attorneys' insights suggest a transformative period ahead for digital advertising and antitrust enforcement.

The attorneys also published a Holland & Knight Antitrust Blog on this topic.

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