Rachel Marmor

Rachel Marmor is a data strategy and privacy attorney in Holland & Knight's Boston office. Ms. Marmor advises clients on navigating the complex web of global privacy laws to develop risk-adjusted solutions for data-driven products at the product and enterprise levels.

Ms. Marmor counsels clients on adapting to and implementing evolving federal, state and self-regulatory privacy requirements, bringing to the table an encyclopedic knowledge of comprehensive state consumer privacy laws such as the California Consumer Privacy Act (CCPA) and Colorado Privacy Act (CPA); additional federal and state laws regulating financial information, consumer health information, children's information, biometric information and artificial intelligence (AI); and foreign privacy laws such as the European Union (EU) General Data Protection Regulation (GDPR).

Ms. Marmor's practice also includes:

• counseling on product and partnership development, including early-stage identification of risks and implementation of privacy-by-design principles
• negotiating agreements to facilitate exchange of data, including complex deals to enable integration of technology products and vendor data protection addenda
• identifying and mitigating risks associated with multi-party digital advertising data flows
• designing privacy programs that streamline global requirements to embed best-in-class data management practices and respond to regulatory change
• assisting clients with scaling the capacity of legal teams by creating efficient product review processes, drafting playbooks and conducting training on privacy and security requirements

Ms. Marmor leverages her previous experience as a corporate counsel for a global financial institution to help clients build repeatable, defensible, scalable processes for mitigating information risk and implement best-in-class data management practices. Ms. Marmor also has significant experience counseling clients in the telecommunications and digital entertainment industries, including deep knowledge of streaming entertainment content and information risk issues raised by over-the-top media services.

Ms. Marmor is a Certified Information Privacy Professional/Europe (CIPP/E) by the International Association of Privacy Professionals (IAPP).