Holland & Knight Represents Privé Revaux Eyewear in Deal With TSG Consumer Partners

Stamford, CT (July 20, 2018) – Holland & Knight represented Privé Revaux Eyewear, an affordable, high-quality fashion eyewear brand, in its sale of a significant minority stake to private equity firm TSG Consumer Partners. Founded in June 2017, Privé Revaux is one of the youngest brands to ever make a deal with TSG. The transaction closed on Jun. 29.

Privé Revaux was created by Jamie Foxx, Hailee Steinfeld, Ashley Benson, Dave Osokow and entrepreneur David Schottenstein, with the goal of disrupting the eyewear industry and making premium sunglasses accessible to everyone. Launched as an e-commerce and direct-to-consumer platform, Privé Revaux is now available in major department stores and retailers including Nordstrom, Express, American Eagle, QVC, DSW and many others.

TSG Consumer Partners is a leading private equity firm focused exclusively on the branded consumer sector. Some of its partner companies include REVOLVE, vitaminwater, Smashbox Cosmetics, Huda Beauty, IT Cosmetics and PAIGE.

Holland & Knight Partners Gloria Skigen and Elizabeth Burkhard represented Privé Revaux. Schenck, Price, Smith & King LLP acted as co-counsel.