Brian J. Goodrich

Brian Goodrich is an experienced regulatory attorney in Holland & Knight's Dallas office. Mr. Goodrich helps banks, financial institutions and companies navigate complex regulations and enforcement actions related to all facets of consumer financial services. Mr. Goodrich draws upon his experience to help clients navigate issues related to a broad array of consumer compliance topics, including marketing and advertising, fair lending, reporting and decisions being made based on consumer credit, customer contracting, disclosures, receiving payments from consumers and the use of consumer information.

As a member of Holland & Knight's Consumer Protection Defense and Compliance Team, Mr. Goodrich possesses significant experience defending clients subject to investigations and inquiries by the Consumer Financial Protection Bureau (CFPB), Federal Trade Commission (FTC), U.S. Department of Justice (DOJ) and state attorneys general. Mr. Goodrich advises clients on all aspects of investigations, from responses to nonpublic civil investigative demands (CIDs) through closure or settlement negotiations.

Mr. Goodrich leverages an intimate working knowledge of multiple federal and state consumer protection statutes, including the Fair Credit Reporting Act (FCRA) and Dodd-Frank Wall Street Reform and Consumer Protection Act. He also is well versed in advising clients on unfair, deceptive, or abusive acts or practices (UDAAPs), Federal Trade Commission Act (FTCA), Fair Debt Collection Practices Act (FDCPA), Telemarketing Sales Rule (TSR), Restore Online Shoppers' Confidence Act (ROSCA) and Equal Credit Opportunity Act (ECOA).

Mr. Goodrich counsels clients on specific measures to enhance and refine their corporate compliance programs in order to decrease their risk profiles, including the development of policies and procedures. He leverages significant experience utilizing innovative, novel compliance solutions to help clients identify and distill applicable regulatory requirements. Mr. Goodrich develops and completes mock regulatory examinations and enterprise-wide audits of clients’ marketing and sales practices, disclosures, state registration requirements, and other aspects of ensuring compliance with consumer-facing laws and regulations.

Mr. Goodrich actively monitors and assesses regulatory developments in the ever-evolving consumer protection space to provide clients with targeted, forward-thinking and practical counsel, including on topics such as consumer credit decisioning, negative option marketing and remote notarization. He regularly advises companies on how to reduce their risk profile in relation to consumer protection concerns when bringing innovative products and technology to market.

In addition, Mr. Goodrich utilizes his regulatory skills to assist the firm's higher education clients. As a member of Holland & Knight's Education Team, he has represented multiple higher education institutions in connect with appeals of Final Audit Determinations issued by the U.S. Department of Education (ED). He also regularly advises institutions on various issues relating to ED regulations, including ED's ban on incentive compensation.

Finally, Mr. Goodrich rounds out his practice with federal and state litigation and arbitration experience in a wide range of matters, advising on all aspects of the dispute resolution process. Mr. Goodrich was recently named co-chair of the firm’s LGBTQ Affinity Group.