Turenna Ramirez Ortiz

Turenna Ramirez Ortiz is a corporate trade attorney in Holland & Knight's Mexico City office. Ms. Ramirez focuses on advising multinational companies on cross-border transactions related to international trade, customs and non-tariff regulations.

Ms. Ramirez has more than 25 years of experience, and her clients include automotive, retail, chemical, petrochemical, luxury goods, pharmaceuticals, software, cosmetics, electronics, maquiladoras (IMMEX) and trading companies. She handles strategic planning, trade compliance diagnosis, advisory on free trade agreements, preventive and reactive audits by the Mexican Tax Administration Service, as well as defense and litigation before the Mexican government and federal courts.

In addition, Ms. Ramirez advises on foreign trade, multilateral treaties and antidumping laws. Her experience includes design and implementation of business strategies, North American Free Trade Agreement (NAFTA) and United States-Mexico-Canada Agreement (USMCA) origin verifications, rules of origin, export controls, import/export regimes, bonded facilities structure and management, duty-quota design, high-level negotiations and implementation, and in-depth knowledge of tariff and non-tariff regulatory issues. She has participated in complex, high-visibility matters and in international trade negotiations with the secretary general of the World Customs Organization (WCO) in a program against forgery and piracy.

Prior to joining Holland & Knight, Ms. Ramirez was an attorney and board member of a Mexican law firm and Managing Partner of its Mexico City office.

Ms. Ramirez also has completed a leading professional service firms course at Harvard Business School, as well as several post-graduate courses on international business, commercial structure and legal aspects of foreign trade in diverse Mexican universities. She also completed an internship in the Congressional office of former Rep. Eligio "Kika" de la Garza.