Loyal to a Fault? Customer Loyalty Programs in the Age of Comprehensive Privacy Laws

Data Strategy, Security & Privacy attorneys Kevin Angle and Ashley Fisher co-authored a Cybersecurity Law Report article examining the privacy implications of customer loyalty programs under comprehensive state privacy laws. The authors explore various state-specific requirements for loyalty programs, including notice and consent regimes, restrictions on data sales and disclosure obligations. They also provide practical advice for businesses on navigating these complex regulations while maintaining effective loyalty programs that benefit both companies and consumers.

READ: Loyal to a Fault? Customer Loyalty Programs in the Age of Comprehensive Privacy Laws