Holland & Knight Advises Celsius Holdings on Acquisition of Big Beverages Contract Manufacturing

ATLANTA (November 1, 2024) – Holland & Knight advised Celsius Holdings Inc. (NASDAQ: CELH), maker of energy drink brand CELSIUS®, on its $75 million all-cash acquisition of Big Beverages Contract Manufacturing LLC. The transaction closed on November 1.

The strategic transaction provides Celsius with a 170,000-square-foot modern manufacturing and warehouse facility that is expected to provide greater supply chain control, quicker innovation cycles and greater production flexibility. Based in Charlotte, North Carolina, Big Beverages is a longtime Celsius co-packer, and the facility will continue to be principally dedicated to the manufacture of Celsius products.

Based in Boca Raton, Florida, Celsius is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a pioneer in the rapidly growing energy category.

Holland & Knight's representation of Celsius was led by Partner Alvin Johnson. He was assisted by Partners Tammy Knight, Christine Fuqua Gay, Neely Munnerlyn, Daniel Janovitz, Herman Lipkis, Lawrence Curtin and Daniel Barsky and Associates Nico Lozano, Caitlin Simkins, Shanice Cameron and Sara Klock.

More information on the transaction can be found here.

Recently recognized as the Private Equity Law Firm of the Year by the Global M&A Network, Holland & Knight regularly ranks among the leading M&A and private equity law firms in reputable benchmarking league tables published by Bloomberg, LSEG, Mergermarket, PitchBook and The Deal. Through the HK Deal Flow℠ program, Holland & Knight facilitates deal leads for clients and prospective clients by matching acquisition or capital raising opportunities with buyers and investors.